Friday, February 19, 2010

Stride Shift Chewing Gum

In my job as a candy and snack buyer, I sometimes get to see new items before they hit the stores.  Every now and then, I get to see something that is pretty cool, at least in my humble opinion.  The makers of Stride chewing gum are coming out with an item that I think is pretty different.

OK, you may be asking what could be different about a chewing gum.  These new varieties of Stride gum are unique because they start out with one flavor but then shift to another flavor the longer you chew it.  Hence their name, Stride Shift.

Stride Shift comes in two flavors, Stride Shift Citrus and Stride Shift Berry.  They each start with a citrus or berry flavor, but the longer you chew on it, the flavor becomes a mint flavor.  The product is expected to hit stores sometime in May.
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14 comments:

  1. Have you tried the new 5 React gum? What do you think is different about it?

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  2. I did try the React Gum. The stick is black. It was pretty good. The thing about the React Gum, at least according to my Wrigley rep is that they say the React gives a different flavor profile to each individual who tries it. I tried the React Mint a couple times. Each time it seemed like a wintergreen mint to me, but the second time I almost tasted a bit of black licorice. A different kind of taste

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  3. hey i actually have both types of shift gum. im not extreamly impressed after trying the berry->mint flavor

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  4. personally, I am not big on the fruit flavors, I thought the citrus was pretty good but thought the berry was just OK

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  5. i am chewing on the berry/mint Stride Shift gum right now. i haven't experienced a "change in flavor", it was just berry and mint-flavored from the beginning. don't believe the hype.

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  6. my mind was blown! already bought my second pack. berry --> mint , i guess i'll just have to try citrus; also, when i buy a pack of gum, i never know if i want a berry or mint flavor, and now i can get both!

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  7. Not a big novelty! The technology in confectionery industry is far ahead of the premise...

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  8. it will be interesting to see how they do. I definitely detected a shift in flavor on the citrus variety

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  9. i had the citrus>mint and it was very good!looking forward to buying another pack

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  10. I just bought 3 packs of berry>mint shift gum and from these remarks i am a bit worried!

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  11. I think the berry->mint flavor is pretty good and it shifted flavors. Really cool. looking forward to trying citrus->mint

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  12. I am chewing Stride Shift and LOVE it. I have given half my pack away to co-workers and everyone loves it!

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  13. i had an alergic reaction to the citrus to mint flavored gum just fyi so if ur mouth gets on fire like its burning then ur also having a reaction

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  14. I also had the alergic reaction. I just got the gum about a 20 minutes ago and chewed it in the car and then my mouth all of the sudden started burning and so i spit it out. Now my mouth feels like its numb, it burns, and my mouth feels as though its coated. Whats up with that?

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